
- September 30, 2021
- Watch Gonzo
- 0


- Watch companies with so-called brand ambassadors you must stay wary of. Really? Do we say that to Seiko for signing up Novak Djokovic? Or, Rolex for Roger Federer? Or Omega; whose family of ambassadors include Nicole Kidman, Buzz Aldrin, Cindy Crawford, Daniel Craig and George Clooney? Certainly, there are brands that’ll consider any flavor-of-the-month actor wearing their product more important than the watch itself, but these brands – especially Seiko – spends more money on creating innovative works of art. They don’t buy ad space just to put up the smug smiles of their ambasadors. True, brands like Patek Philippe or A. Lange & Söhne don’t need to employ famous faces flaunting their respective timepieces; their tourbillions or fusee-and-chain perpetual chronographs are enough to pull in the crowd. But then again – Didn’t Audemars Piguet tap rap stars and basketball players to represent the brand globally?
- The devil is in the details This is an instruction for advanced horo-folk who can tell one design from the other. When you’re just starting off, trying to get into too many details will be mind-boggling and would cloud your vision more than you think. This is where a Seiko 5 would come friendlier than a Tissot Swissmatic. Over time, you’ll be able to tell what differentiates a $20,000 watch from a $2,000 watch, why that 5-figure price is justified. Understanding innovation, fine-finishing and being hand-built is a much later part. But then you’ll also understand why that $500 Swissmatic is far better than a $10,000 Swiss watch with little or no popularity despite it being a fabulous eye candy. There’s no guarantee that such a watch is built by craftsmen with their hands, who value decoration as much as they do the mechanics and build.
- A good watch should cost above $3,000 (or, $4,000 or $5,000 or…)
- A fine watch over a woman.
Drop a reply stating how you’d prefer choosing your watch. We’d also like to know why that way?
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