Unlearn the unnecessary in the world of mid-tier and mid-entry-level luxury watches. Let the Watch Gonzo guide your course through the roundabouts and swirly labyrinths and rid-off all your horological ignorance. How well your prenominal viewpoints face the blow is beside the context, but it will definitely remove the crusty covers barring your illumination. 

WG comments: This one is hard hitting. Why go for watches with sky-high prices (alas, he isn’t aware of the Patek-s, Sohne-s and Perregaux-s) and become an attractive – pardon my language – asshole. An intractable dynamic that’s so difficult for our friend to gauge, the query makes – quoting Pinhead – “pain and pleasure; indivisible.”


Q. Hi, all you watch guys! You are creating wants in times of distress but here I put forth what is true:

I own a perfectly serviceable watch that I bought for fifty bucks some seven years back and it still works. Anything more and that’s the wearer plain showing off his money and lack of confidence. Why should I go for all your intricate complexities when they all do the same thing? If I buy something priced so astoundingly high, I’ll make sure I get more work out of it than just telling time and all that related to it. And anyway, when you don’t have a clue on its mechanism, how does it matter how it tells time?

I’ve met no woman who can tell a Casio from a Timex unless close enough to read the dial. You got to be flaunting like – “You know this one? A few grand; here, on my wrist and oh, I just use it for regular use. It’s Tourneau, but then again, I’m not too fond of it and even wear it on boys’ night out. You’ll fall when you see my other blah-blahs…” If you have to glorify what you bought, it’s bad investment.

– Sure as Hell! But I like wasting my money and I do have a couple of these sky-high watches, which stay in my locker and taken out only on special occasions. For little parties (or similar shit) I have this. You can’t even guess their price if you are not looking at the price tag. But I think this one is a real deal, the nicest of them all. Sure it makes me look like an asshole, but a rich asshole with taste. And if we meet someday, I’m definitely going to tell you: “You know what it is? It’s more than a few grand; here, on my wrist…. But I’m not too fond of it and wear it every day, even on boys’ nights out. You’ll fall when you see my other blah-blahs…”