Casio entered the digital time-piece market in 1974. It was a very new market then and until then watches were the usual kind – with hands. Casio had mastered the digital technology long back with its calculators and other digital equipment, so the foray into the digital watch world wasn’t too difficult for them. They took the watch community by storm with the CASIOTRON – the first digital watch to feature an auto-calendar i.e. without the need to adjust for day and date each month. Since then Casio hasn’t looked back. Anyone who know anything about watches has heard the word G-Shock. If you haven’t, then what are you doing reading this? just kidding, its never too late to learn anything new. The first G-Shock watch was introduced in 1983. And the series has not looked back since. The common perception during that time was that watches are fragile and need to be handled with care and taken care of. The G-Shock project team’s main objective was to challenge this perception and archive what they termed the ‘triple 10’ – a watch that will easily last for 10 years, will be 10 bar (100m) water resistant and will be perfectly fine even after being dropped from a height of 10 meters. Not only did the team archive these objectives, the G-Shock series has just kept on improving since then. Casio has many G-Shock lineups and they continue to keep on adding to them. Newer G-Shocks come in various flavors – featuring mud, dust resistance, atomic controlled (wave ceptor), 200m water resistance is the norm now. Some of the series include – Mudman, Riseman, Gulfman, Giez, Wave Ceptor, Cockpit, Tough Solar, Frogman etc.
Casio G Shock watches are unmatched when it comes to durability and reliability. They are the favourites of many in the armed forces. During the operating in Mogadishu, Somalia (as chronicled in ‘Black Hawk Down’) the special forces are said to be wearing G-Shock watches. When it comes to G-Shocks you just can’t go wrong. The casio Baby-G series is also a part of G-shock. The Baby-G watches are equally tough, and are mostly aimed at teens and women. They are normally smaller in size and feature colorful designs.
I will review a few of the Casio G-Shock watches closely one of these day.
You can view our collection and purchase Casio G-Shock watches here.
More information about G-Shock watches here: http://www.gshock.com/content/toughness/history/
Check out some pics: