Unlearn the unnecessary in the world of mid-tier and mid-entry-level luxury watches. Let the Watch Gonzo guide your course through the roundabouts and swirly labyrinths and rid-off all your horological ignorance. How well your prenominal viewpoints face the blow is beside the context, but it will definitely remove the crusty covers barring your illumination. 

WG comments:  Being a simpleton is bliss. Not so when faked.

Q. Gonzo, don’t think I’m trying to call watch collectors (or simply watch-wearers) names. I find excessive interest with anything obsessive and the way some self-aggrandize with the piece on their wrist is plain irritating. I hate this ego-trip and it’s not just with the watches. I find it the same even with flashy jewelry and exotic pets or sports cars. Doesn’t matter how much upwardly mobile you are, even with an impressive sense of humor and luxury; to me, he is no different than the fundamentally insecure high-school brat. So what is this thing you all have with watches?


A.  You are probably blind. Didn’t you see the moving hands in a watch? Wearing flashy jewelry doesn’t compare with sports cars and exotic pets, for they move and do something instead of sitting all the time on their fat asses. The watch is them alike. These three are not as typically forgettable; they play in the mind and there you got your answer: A WATCH CREATES A LASTING IMPRESSION and it applies to all, even you. At most, people will probably think you are not fit for the watch, but anyway, that’s also an impression that will last for long. But if you are pointing towards the lot who prefer strapped dinner plates on their wrists, I’ll back you up and you may stay rest assured about it.

I do not wear a watch to show my superiority or to flaunt my ego. Neither did my dad and my granddad wear them for that purpose. But their – as well as mine – tastes are better than the garbage man or the grocery store delivery man and it’s a part of the clothing. So, I want to maintain that parity and try not to appear like an uncouth boor without even a speck of sophistication.

Now, let’s come to the fundamentally insecure high-school brat part. I think it’s your short-circuited defense system that’s sending all kinds of wrong codes; really, do you think a high-school brat will find anything in this Hamilton Jazzmaster Automatic Chrono to boast about and gain some psychological strength? Hell, not even with this Casio Edifice Atomic; if he does, he is not a high school kid but one of us – the blessed – who can read a man’s inclinations, mindsets and preferences with a glance at his wrist. In short, the watch thing is about taste and we all know birds of a feather….

Sadly, you seem to lack feathers. So I suggest you get some plume. These are not your typical fifty-buck watches, neither the extra-extravagant pieces of marvels showcasing extraordinary human talent in timekeeping but decent, everyday wear that will not make you look like an ***hole; even better, some will make you look like a matured, high-school kid.