Objectives pursued by automakers endorsing certain brands or even releasing watches under their own brand are very different and unique to each. Their only common interest, however; is – and had always been – brand advertising. For the love of machines A watch lover would most certainly have an itch for automobiles somewhere dug deep
Category Archives: Carbon
19
Jan
Jan
For the piece below, I’ve chosen as examples some beautiful watches by a few watch manufacturers from Japan, Europe and the U.S. Unfortunately, this space isn’t big enough to include every prominent model from every prominent brand, but what you’ll find here are some of the bests the world has known and agreed over. ————————————————————————————————————————————————–
14
Jan
Jan
We, as humans, get bored real fast with the same thing repeating over and over again for long. Watch enthusiasts too, faced the same crisis after stainless steel, plastics and resins turned too commonplace as watch-building materials. The quest for something new tried even sapphire glass as a material for watch case, buttons/pushers, crowns and
18
Nov
Nov
2017 onward, the large watch brands have invested after finding something exotic for their watch cases. Surgical steel and titanium lost their exclusive charm over the run and we can already see the resin fad washing away. Smart money is now being placed on carbon technology. A new wave of composites has started flooding slowly