Citizen is the leading watch manufacturer by volume (no. of timepieces produced per year) and this is not just a testimony for popularity of the brand but also a proof of its enduring value and quality. With innovations like Eco-Drive, Super-Titanium, Stilleto and popular ranges like Promaster, Aqualand, Radio Controlled watches, the Citizen watch company is going stronger every year. With presence in almost all countries of the world, it is easy to get your Citizen watch serviced if necessary. Citizen has also signed some famous personalities as brand ambassadors to promote the brand.
A lot of watch manufacturers have followed Citizen lead to launch their own solar powered timepieces but the Eco-Drive stands apart in terms of quality, durability and even power reserve. Almost all Citizen quartz watches now feature the Eco-Drive movement. You don't have to worry about changing batteries ever, the watch charges itself in sunlight or artificial light with power reserve ranging from 6 months to 2 years (depending on the model of the watch)!