After Simone Mazzucato, the creative director and founder of Mazzucato Watches, unveiled the Mazzucato RIM, the watch industry as we knew it was never the same again. The company's goals are immediately clear from its tagline, "Never Boring," and they include a full reimagining of the watch market with products built on genuinely novel ideas. RIM is the first creation to bear his name. This watch, which was totally designed in Italy, showcases Simone Mazzucato's innovative abilities to the fullest. Reverse Industrial Movement, or RIM, refers to both the watch's distinctive reversible movement and its overall aesthetic design.
The design of RIM is what stands out the most; it draws influence from the world of motor racing, where every little detail is perfected and every part is engineered for peak performance.
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