Swiss-made watches have long been synonymous with luxury, precision, and exquisite craftsmanship. For decades, they have been the ultimate status symbol for those who appreciate fine timepieces. However, their reputation for quality and exclusivity often comes with a hefty price tag, making them inaccessible to many watch enthusiasts.
The traditional watch making industry should have long become obsolete. No one needs really needs a watch; they are expensive and the economy is in a recession. Yet, the industry is booming and adverts of celebrities donning power watches are all around. This is most true for men’s watches. So what is it about watches