Kith returns with a bang! The 2024 TAG Heuer Formula 1 x Kith Collection is here, and it’s swoon-worthy for all F1 race fans. This collaboration has revived the iconic Formula 1 watch with bold modern updates.
The Formula 1 collection was TAG’s masterstroke. It was the first watch released after Techniques d’Avant Garde (TAG) acquired it, marking a new era of advanced materials and technology.
History Of TAG Heuer Formula 1
During the 1986 quartz crisis, TAG watches shook the watch world when it launched the Formula 1 collection. This collection was strategically released due to the popularity of affordable quartz watches. The Formula 1 series emerged, drawing inspiration from high-octane F1 cars and motorsport. These watches have punchy colors, fiberglass and stainless steel construction, and quartz movements.
The collection quickly became a bestseller, appealing to motorsport aficionados and fashionistas. Over the years, the Formula 1 series evolved, incorporating new upgrades like stainless steel cases and chronographs into the collection. This series is mostly responsible for taking TAG watches to an iconic level.
Most Popular TAG Heuer Formula 1 Watches
Throughout the years, not all TAG Heuer f1 watches stood the test of time. Some models were more popular than others. However, to this day, the Formula 1 Chronograph, Formula 1 Automatic, and Formula 1 Lady have remained the most iconic collections of the series.
TAG Heuer Formula 1 Chronograph
When the TAG Heuer Chronograph from the F1 collection burst onto the scene, it featured a quartz movement that sparked quite the buzz. At the time, quartz watches were often dismissed as inferior to their mechanical counterparts. However, this iconic TAG Heuer men’s watch strategically marketed the series as affordable for a broader audience.
The design drew heavy inspiration from the bold, vibrant fashion of the ’80s and the adrenaline-pumping world of F1 car racing. The bright colors and dynamic aesthetics attracted the younger crowd, injecting a fun and lively spirit into the brand.
One of the standout features, the unidirectional bezel, borrowed its design from diving watches but was cleverly adapted for timing F1 car races. This made the Formula 1 Chronograph a favorite among sports watch enthusiasts.
TAG Heuer Formula 1 Automatic
The release of the Formula 1 Automatic marked a significant return to the art of mechanical watchmaking for TAG. This move aimed to gain popularity among automatic watch enthusiasts who, predictably, didn’t like the TAG Heuer Formula 1 Chronograph.
The dial often features a checkered flag pattern. The sporty and robust build of the watch has a deep connection to the world of F1 car racing. The subtle F1 car aesthetic combined with high-quality mechanical movements makes it one of the popular f1 watch even today.
TAG Heuer Formula 1 Lady
The F1 TAG Heuer Lady collection is adorned with luxurious accents like diamond-studded bezels and mother-of-pearl dials. Interestingly, the Formula 1 collection was initially designed to be unisex. However, recognizing the demand for women-specific models, the brand introduced the Lady versions, retaining the sporty essence of F1 cars while adding a feminine touch.
The Formula 1 Lady models offer a refined and proportionate look with case sizes ranging from 32mm to 35mm, perfect for smaller wrists. Powered by accurate and low-maintenance quartz movements, these watches can elevate any outfit, be it casual or formal.
Collaboration And Revival Of Kith TAG Heuer Watches In 2024
In a highly anticipated and buzzworthy release, TAG watches has teamed up with fashion retailer Kith to revive the iconic Formula 1 watch, originally introduced in 1986. This collaboration celebrates the bright and fun design that made the original Formula 1 a fan-favorite and marks a significant moment in TAG watches’ history. The original watch symbolized a new era of F1 racing aesthetics of the 1980s with its vivid colors.
The 2024 revival, crafted from high-tech arnite plastic, enhances durability while retaining the lightweight charm of the original. With design choices influenced by Kith founder Ronnie Fieg’s personal collection, the new models reflect a perfect fusion of streetwear culture and luxury timepieces.
The 2024 TAG Heuer Formula 1 x Kith Collection
Your beloved F1 watch is now in a brand-new style! Reviving the iconic 35mm case size, these new models are crafted from high-tech Arenite plastic, offering a lightweight feel. With options in stainless steel and black PVD coatings, the collection radiates contemporary cool with bold color combinations of the 1980s. The switch to sapphire crystals adds a touch of modern flair to it.
The collection features ten limited-edition models, with seven exclusive to Kith stores, showcasing unique city-inspired designs like the sunny Kith Hawaii and the sleek Kith Toronto. Two models are exclusive to the brand’s boutiques and a shared model that offers the best of both worlds.
Limited to just about 5,000 pieces, these F1 watches sold out almost immediately. The partnership brings a fresh yet nostalgic vibe to the Formula 1 collection, making it a must-have for watch enthusiasts and fashion lovers alike.
There’s even a special box set of all ten models, limited to just 75 sets. With this collaboration, TAG Heuer and Kith return to the spotlight, proving that nostalgia and modern design can create magic together.
