Nixon is one of the top selling watch brands. Those looking for affordable, good-quality watches with a touch of luxury must consider Nixon as an option. It’s a line-up that definitely deserves to be looked at.

As an American brand starting in 1997, Nixon notably focuses on the youth. Their lifestyle creates an entire sector of the fashion market and Nixon taps on that. Nixon is available in over 70 countries worldwide.

Nixon embraces both analog and digital technologies. There’s Swiss and Japanese technology and components to be found in the Nixon. But here, let’s make a point clear. This Nixon post just offers useful insights that help you gain a fair idea on whether the Nixon brand will be right for you. Mixed reactions are obvious.

Nixon aims to suit an outdoorsy lifestyle but without looking like an outdoor watch. It is fit for the hiker and the camper but looks sophisticated, yet not so much to make you think about your grandfather’s era. And oh, the brand doesn’t relate anyway to the former US President.

Andy Laats and Chad DiNenna (the founders) didn’t find another smart name to keep. The rest were already taken. Or so they claim.

Nixon reviews mostly speak about the variety in the designs. This is definitely an appealing point of the Nixon brand. Maybe not all of them are praiseworthy, but some are. Their designs embrace leather, polyurethane, stainless steel and of late, synthetic materials; the diversity also largely depending on the face designs and colour combinations. This wide variety often overwhelms the buyer; only an enthusiast shall find the one that reflects an unspoken understanding. That’s desire for freedom – in style, outfits and maintenance monotonies. Aesthetics with a functional charm; you’ll find anti-glare, domed and hardened mineral crystals, stainless steel, bezels and 6-hand Japanese/3-hand Swiss movements coexisting in perfect strength and harmony.

Simple, elegant, sophisticated, atypical, intricate faces – there’s a Nixon for every buyer with a different bent of mind. The Diplomat, the Monopoly, the Unit, the Chronicle, the Baja… some are designed for both men and women to wear. At the $100 to $300 range, you can’t expect any better luxury. Only affordable practicality can be. Better, if it comes refined. Nixon brings you just that much.

Take the Diplomat as an example. A retro look and a powerful feel are behind its appeal. It gains prominence because high-grade materials are used. Extreme legibility from limited use of colours; it also stops it from being gaudy or grabbing too much of an attention.

Lastly, a Nixon is comfortable to wear. With an impeccable homogeneity, it never seems to detract in its grip on the spot you laid it against. It does not create that jangling feeling and doesn’t slide up and down so much, even with the stainless steel bracelets.

Watch(es) mentioned in this post are listed below. Click to see details and buy them:

 

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